A Case Against Multiple LinkedIn Profiles - CareerEnlightenment.com

YOU are Not Your JobYou are brand you, what ever that brand is. Period.None of your profiles has anything more than that.LinkedIn is not a company profile, it is a personal profile. If YOU are job seeking AND selling real estate, then thats you. You cant hide. Nor should you.The same goes for Twitter or any other social media profile.If you own a business, then create a business page on LinkedIn and Facebook. But dont pretend to BE the business.And if you cant decide what you should be, then share your journey.LinkedIn is About NetworkingLinkedIn is not your online catalog or personal website. The value of LinkedIn is who you are connected to, how you can give value to them, and what you can ask for in return.Imagine having 2 profiles, each one connecting to different people. How would you know who to connect with or what account to login to?Or imagine having to duplicate invitations, doubling your work.Networking is hard enough.But What if My Side Job Jeopardizes My Employment Chanc es?First, ask yourself how much business LinkedIn gets you for your side gig. Then ask yourself how many job interviews you can get with LinkedIn.If you can run your business on LinkedIn, and you dont need to find a job. The choice is obvious. Stop looking.But if you NEED the job and your biz isnt getting new clients from LinkedIn, AND having it on your profile might hurt you, then take it off. There is a higher chance of your business failing then you getting a job, believe it or not. Designate LinkedIn to job seeking.But, if mentioning your biz in your profile doesnt affect your employment prospects (and chances are it wont) then:have a paragraph for both biz and career in your summarymention both in your headlinecreate custom links to both in the links sectionDont beg for work, or youll have some explaining to do to your customers!If you are getting serious with a company, you are going to send a customized resume anyway.As always, comments are welcome.